A global learning lab for new ways of exploring retail through advanced technologies, the Future X Smart Store by SK-II first launched in Tokyo in May 2018, and made it’s debut at CES 2019.

At the Future X Smart Store, SK-II introduces the concept of a seamless "phygital" retail environment where visitors can explore immersive, personalized mixed media experiences that merge the physical and digital to learn about their skin in a way never possible before. Powered by state-of-the-art facial recognition, computer vision, AI technology augmented by SK-II's proprietary Skin Science and Diagnostics innovation, the Future X Smart Store by SK-II offers a unique skincare experience for each visitor.

This experience was made in collaboration with Huge.